We Don’t Do “Quitter’s Friday”

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Photo by Stephanie Scarcella Photography

Ever heard of this term? It’s the first Friday in January- you see, this day has a bit of a reputation…

Often called “Quitters Friday,” it’s when New Year’s resolutions start to falter. The excitement of January 1 fades, the soreness kicks in, and suddenly the couch seems a lot more appealing than the gym. Many people give up before they’ve even hit their stride.

But here’s the thing: that does’t happen at 033, because we don’t do quitting. We don’t let anyone fall through the cracks or feel like they’re in this alone. We have some things that other gyms don’t have. 

Here’s why Quitters Friday is just another day to crush goals for us:

1. Community Over Everything

You’re not just another face here—you’re part of our team. Whether it’s a high-five after a tough workout or a quick check-in when we haven’t seen you in a bit, our community supports each other. Accountability makes all the difference, and at 033, we’ve got your back, and so do your fellow members.

2. Progress, Not Perfection

We don’t expect anyone to be perfect. It’s not about going 100% every day—it’s about showing up. Setbacks are normal, and progress takes time. We celebrate every win, no matter how small, because consistency beats perfection every time.

3. Programming that works

Our programming is completely in-house, and it’s designed to get you results. We might be biased, but we think it’s the most effective, versatile, and fun programming around!

4. Coaches that care

Our coaches care if you show up. They care about your goals, your progress, your life, and more. You can count of someone being there to lead you through a workout safely and effectively every time you walk into 033!

5. Energy That’s Contagious

When you walk into our gym, you feel it: the energy, the encouragement, the drive. It’s impossible to quit when the people around you are pushing just as hard and cheering you on every step of the way.

So let everyone else talk about “Quitters Friday”. Let them focus on giving up. We’ll be here, showing up, putting in the work, and proving that resolutions don’t fade—they evolve into habits that last a lifetime.

This year, you’re not doing this alone. Let’s go.

See you in the gym!

— Your 033 S&C Team!

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